The Litecoin Basis has partnered with Final Combating Championship (UFC), one of many main combined martial arts organizations, in a deal to advertise the cryptocurrency.

The deal will see the litecoin brand displayed on the octagonal preventing canvas at an upcoming occasion known as UFC 232 – a rematch between former UFC mild heavyweight champion Jon Jones and lightweight heavyweight Alexander Gustafsson. The combat is scheduled to happen on Dec. 29 in California.

Claiming to be the primary crypto sponsor for a UFC occasion, Litecoin Basis said Thursday that the “hundreds of thousands of viewers” at such occasions would assist elevate international consciousness and drive curiosity in litecoin.

“With manufacturers and establishments persevering with to push into cryptocurrency and blockchain, that is one more sign of this expertise shifting nearer in direction of the mainstream,” it continued. The inspiration, which goals to assist promote adoption of the cryptocurrency, additionally mentioned it hopes to proceed the UFC partnership in the long run.

This time final yr, Canadian combined martial artist Rory MacDonald additionally inked a sponsorship deal that noticed him put on outwear branded with the sprint cryptocurrency for a Bellator 192 combat. Former light-weight MMA champion Michael Chandler, too, signed an endorsement deal with crypto buying and selling platform CoinLion again in January.

UFC fighters picture through Shutterstock 

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