Don’t do that at dwelling.

That’s basically the message Netflix Inc. despatched to followers Wednesday, tweeting: “Can’t imagine I’ve to say this, however: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.”

The “Chicken Field” problem, for these unfamiliar, requires the execution of random every day duties whereas blindfolded, just like the characters in Netflix’s new Sandra Bullock film “Chicken Field.” The factor is, within the film, she has to do stuff whereas blindfolded due to — lengthy story brief — monsters. Actual-life “Chicken Field” problem individuals haven’t any such excuse.

The meme has taken social media by storm previously week or so, largely due to movies of the blindfolded individuals’ pratfalls — strolling into partitions, tripping over curbs, awkwardly putting on lipstick, and many others.

Maybe it’s one thing within the January air. Final 12 months round this time, there have been widespread warnings about an excellent stupider and extra harmful meme: the Tide pod challenge.

Whereas there have been no reviews of great accidents, it’s probably only a matter of time, so Netflix issued its warning Wednesday to attempt to nip the meme within the bud, earlier than it loses any subscribers on a everlasting (and tragic) foundation.

Final week, Netflix mentioned nearly one-third of its subscribers — greater than 45 million folks — watched “Chicken Field” in its first week of launch.

Netflix shares

NFLX, +9.72%

are up 11% already this 12 months, with a Friday surge of 9% powered by positive Goldman Sachs commentary compensating for a tough patch earlier within the week when tech stocks were sent into a tailspin after Apple Inc.

AAPL, +4.27%

cut its holiday sales forecast. Netflix inventory is up 41% over the previous 12 months, in contrast with the S&P 500’s

SPX, +3.43%

7% decline. The Dow industrials

DJIA, +3.29%

are down by that very same proportion over the 52-week interval.

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